About Little Pine
Helping small businesses make the route from finding you to contacting you much clearer
Little Pine is led by Alex Chan and based in Warwickshire. I help independent shops, small teams and service businesses organise their online information into a clearer route for customers.
The work is practical: what do customers need to know, where do they currently get stuck, and what is the simplest way to help them enquire, order or book?
It starts with a real business problem
Many businesses already have good products, useful services and loyal customers. A new customer, however, may only see a scattered first impression: a few posts, a Google listing, a WhatsApp conversation, an old page, or a menu image.
The question is simple: after someone finds you, do they know what you do, whether it suits them, and what they should do next?
How I work
Little Pine starts by looking at the customer route before choosing tools. A website, Google Business Profile, online order form, booking system, WhatsApp flow or payment link is only useful if it makes the route clearer.
First, understand the route
How people find you, what they read, what they ask, and what happens after that.
Then, remove the sticking points
Prices, menus, service descriptions, FAQs, order steps, booking details and confirmation messages.
Use standard models where possible
Food and takeaway, products and retail, appointments and services, or a tailored operating model.
Add tools only when they help
The goal is a clearer business process, not a pile of new software for the owner to manage.
Who this is for
- Independent shops and product businesses with scattered product information.
- Food and takeaway businesses that want clearer ordering or pre-ordering.
- Service businesses that need better enquiries, booking steps or trust signals.
- Owners who want practical help without needing to learn lots of technical terms first.
Little Pine is based in Warwickshire and works with clients in the UK and beyond, including Hong Kong businesses where the customer route often involves WhatsApp, social platforms and search.
Want to talk through your business?
Send me your current website, social page, Google listing, menu or product information. I will help you see where the route could be made clearer.
Little Pine 